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Here are some facts:
Television has ALWAYS been a powerful advertising tool. And getting on TV is expensive and takes a lot of time. ROKU is changing the way television is being streamed and viewed from homes and with 29 + million active accounts you can bet that they will continue to grow.
Roku is a TV top video-streaming device and smart TV manufacturer. Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for over 10 million MONTHLY active accounts.
Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences.
~23.8 million monthly active accounts
~50 hours per month is the average amount of time Roku users spend watching it
~7 Billion hours is the amount of content streamed on Roku in the First half of 2017
~14.8 Billion hours for the whole of 2017
The research company forecasts that Amazon will add more viewers to its service this year than previously projected. At the same time, eMarketer has adjusted its usage estimates for Netflix and Hulu downward due to a price increase and a change in business model, respectively.
This year, Amazon will have 76.2 million users of its streaming video service, about 3 million more than previously forecast. eMarketer assumes roughly 2.5 viewers for every paid subscription to Netflix, Amazon and Hulu. Amazon’s streaming video service is no longer tied only to annual Prime subscriptions; viewers can now purchase a standalone video subscription on a month-to-month basis, which has helped increase user growth. In fact, this year, the user base for Amazon video will grow 16.5%, making it the fastest-growing over-the-top (OTT) service of those covered in the forecast.
Video Marketing Volume Statistics
82% of Twitter users watch video content on Twitter
YouTube has over a billion users, almost one-third of total internet users.
45% of people watch more than an hour of Facebook or YouTube videos a week.
More than 500 million hours of videos are watched on YouTube each day.
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
87% of online marketers use video content.
72 Hours of video are uploaded to YouTube every 60 seconds.
One-third of online activity is spent watching video.
- Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista).
85% of the US internet audience watches videos online.
- Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.
- Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).