(6) Track all of your marketing activities so you know exactly what is working and what is not working.
(7) Don’t rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.
(8) Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.
(9) Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it. Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.
(10) Understand your environment. The economy, competition, the strength of your particular industry, your prospects’ situation. You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.
Following these guidelines will help insure your business stands a much greater chance of succeeding.
All of these activities are part of a good marketing plan. And EVERY business that wants to succeed should have one.