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Let's Talk Roku And Social Media

Roku is a TV top video-streaming device and smart TV manufacturer. Roku pioneered streaming for the TV and aspires to power every TV in the world. As of June 2016 the Roku OS powered TV streaming for over 10 million MONTHLY active accounts.

Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. 

Video Marketing Volume Statistics

  • 82% of Twitter users watch video content on Twitter

  • YouTube has over a billion users, almost one-third of total internet users.

  • 45% of people watch more than an hour of Facebook or YouTube videos a week.

  • More than 500 million hours of videos are watched on YouTube each day.

  • More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

  • 87% of online marketers use video content.

  • 72 Hours of video are uploaded to YouTube every 60 seconds. 

  • One-third of online activity is spent watching video.

  • Saudi Arabia is the country with the highest daily online video access, with 98 percent of online video penetration among the population (via statista). 
  • 85% of the US internet audience watches videos online.

  • Every second, a million minutes (17,000 hours) of video content will cross global IP networks by 2021, according to Cisco (via Forbes).
  • The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women. 

  • Over 500 million (half a BILLION) people are watching video on Facebook every day (via Forbes).


Let's Talk Amazon Fire TV

Amazon Fire is the fastest—growing connected-TV device; it will nearly double its user base by 2020, almost catching up with Chromecast. Next year, Amazon Fire TV will overtake Roku in terms of users. Fire TV has grown to more than 34 million active users, according to new statements made by Amazon this week.

This year, Amazon will have 76.2 million users of its streaming video service, about 3 million more than previously forecast. eMarketer assumes roughly 2.5 viewers for every paid subscription to Netflix, Amazon and Hulu. Amazon’s streaming video service is no longer tied only to annual Prime subscriptions; viewers can now purchase a standalone video subscription on a month-to-month basis, which has helped increase user growth. In fact, this year, the user base for Amazon video will grow 16.5%, making it the fastest-growing over-the-top (OTT) service of those covered in the forecast.

When Fire TV was touting its 34 million users, it had then led Roku by 5 million active accounts. With now 40 million monthly actives, that lead has widened to 7.7 million users. But the two platforms are often very close in terms of user numbers, with Amazon’s lead narrowing when Roku’s earnings are released — as they’ll soon be in early 2020. At that point, Roku will have likely added several million more users to its own figures, keeping the two platforms more neck and neck.

Let's Talk Apple TV

Apple has sold about 2 billion phones, and are currently selling about 160 million a year
Netflix has 139 million paying subscribers watching 47,000 TV episodes and 4,000 movies
Oprah’s last show drew 16.4 million viewers
Then there’s Oprah. Oprah is an entertainer in a class all her own. She’s hugely beloved, and, more to the point, has an amazing following. When she appeared onstage at the Apple TV Plus announcement, she declared her reasoning for being part of the project as, “‘Cause they’re in a billion pockets, y’all.”

As it turns out, Apple may have found a way. The company clearly pitched this to Oprah back during the planning stages, and while her “in a billion pockets” may be more aspirational than actual, the potential is there.
A year ago, Tim Cook said that Apple sold nearly two billion iOS devices in the 11 years the iPhone had been on the market. Given the additional year since that statement, we can safely assume Apple has exceeded that number by some amount.

So, when it comes to “in a billion pockets, y’all,” Oprah is right, in that there are probably that many iPhones (plus or minus) in use. Now, if those iPhone users were all watching Apple TV Plus, that would be a tremendous viewing audience.

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